mrgan:

You know when you see a U-Haul truck driving down the freeway and it has one of those awesome state illustrations on the side? Those are apparently called supergraphics, and I agree that they’re pretty super.

What I like best is that they’re pertinent to your journey - amazing how many ads forget to be applicable at all - and they make it feel like an adventure. All advertising should strive to do the same.

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   I’ve driven across...country many times - 6 times in...find...

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    Newfoundland only got...trailer version in...old set, but...

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